Tuesday, August 7, 2012

Solving the SEO puzzle part II

Solving the SEO puzzle - part 2. For part 1 please see my last post SEO via erasing duplicated content. 

Sorry for the confusion, but I just decided to create a series of posts for SEO, digital storytelling (see digital storytelling via Pinterest part 1 & 2) and Social Media Marketing. This should give my millions of readers world-wide a better guide or overview about discussed topics. 

Solving the SEO puzzle with Tonic Marketing


1. SEO via quality links
We all know of social media and SEO managers at big companies with almost unlimited resources. When it comes to building backlinks I am always surprised to see how SEO budgets are spend for expensive software that mass-submits web pages to thousands of online guest books, forums and other link sources. 
Search engines are becoming increasingly sophisticated and capable of detecting the difference between natural, relevant links and unnatural, irrelevant links such as those submitted by software

One or two high quality links can provide the same if not better SEO benefit than hundreds of low quality links. Particularly Google with its numerical system embraces this approach to link building. By recently introducing a new algorithm named Penguin, Google makes it hard for typical black hat SEO tactics like keyword stuffing (long considered spam) or even less obvious strategies.

The many different tasks of SEO


2. SEO via anchor text
Choosing appropriate anchor text for your incoming and outgoing links can be an effective part of strategy when increasing your SEO rankings. 
Anchor Text is the clickable text attached to a world wide hyperlink. When building backlinks to your website or blog, you should always attempt to acquire links with descriptive anchor text.
Search Engines use anchor text to determine the theme of the page being linked to, and anchor text is an important criteria in search engines ranking algorithms.

If you already have incoming links to your blog or website, make sure to analyze the anchor text of these links. To find out about these links you can use tools such as webconfs.com.
Simply enter your URL and you will get a list of pages that link to your site as well as their anchor text.

What are your thoughts on the recent changes in SEO? Are you using anchor text and quality links yet? Please comment or contact me via Twitter @global_trend

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The medicine profiles the line.